March 20, 2007
 

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From: Mike Kubasak

To see what people really value, watch when they put their money where their mouths are. Watch how they tip.

Repeated studies of restaurant guests show that people do not tip any more for efficient and prompt serve than they do for flawed and slow service.

Instead, people tip more when the waitperson makes them feel good.

If the person very briefly touches the guest, for example, the guest typically tips more. A warm smile, friendly demeanor, a "Hello again, it’s good to see you," also usually results in a bigger tip.

We pay more for those "trivial" gestures because...well, they are not trivial! They are what we value in a service.

People value – and pay more for – the way you make them feel. People buy feelings.

So often, that is the difference. Not superior competence. Not more years of experience. Just something tiny, like the feeling you give people.

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Kubasak Associates

Michael W. Kubasak
Kubasak Associates
531 Calais Drive, Mesquite, NV 89027-8825
Phone: (702) 345-3212

E-Mail: mike@kubasak.com