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TIP:
To print out this page without losing any text change your
page orientation to "Landscape". You will find this setting in your
printers properties page. From: Mike Kubasak Other than providing the best service, what should I do to prevent losing customers? Surprisingly, many funeral directors (and most other companies) take their customers for granted until you lose one. I recall those times, when reading obituaries, I would see the name of a family we previously served and see that they went to my competitor. This is a devastating experience. Most of us brag about how much client families love us, but few of us are proactive in ensuring their business. Some ideas to keep your customers loyal are:
The loss of a customer is both financially and emotionally devastating. It hurts morale and can affect your self-confidence. Invest in keeping customers loyal. ASK YOURSELF: If you lose a customer, what are you willing to spend to get them back? ANSWER: Way more than it would have cost you to invest in keeping them. Professional Cremation Arranging: Integrating Creativity, Value & Understanding May 1-2, Holiday Inn, Peoria, IL Contact: Jodi Meyers – jodi@ifda.org Limited seating – Don’t miss out! The two best days of personal development you will experience
Feel free to forward the Kubasak Line to a colleague or friend. Kubasak Associates is the premiere expert in enhanced services for funeral professionals. We provide: individual coaching, workshops, presentations and consulting services. For additional information or to order publications, tapes, reprints, or books, go to: www.Kubasak.com Back issues of Kubasak Line are available at www.Kubasak.com! If you do not wish to receive the Kubasak Line, reply with “remove” and I will personally remove your email address. |
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